Evening Reception
The ASCII Group, provided by the Titanium and Diamond sponsors · Grand Hyatt San Antonio River Walk
On the official agenda straight after Day 1's closing remarks. Included in your registration.
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ASCII Edge 2026: San Antonio
San Antonio · 21-22 October 2026 · Grand Hyatt San Antonio River Walk
Two days at the Grand Hyatt on San Antonio's River Walk for MSP owners and their teams, closing the 2026 ASCII Edge series with the ASCII Cup. Here's the agenda by person, the parties, the area and how to get about.
The agenda
Who should go to what
Every session, day by day, tagged for the person it suits: your sales lead, your tech lead, your second in command (2IC), or the whole team. Tap a name to see just their day.
Tap + My day on the sessions you want, then add them to Outlook, Google or Apple Calendar.
Tags show who each session suits: Sales your sales lead, Tech your tech lead, 2IC your second in command, Everyone the whole team. ★ Featured: the keynotes and the sessions led by people in our preview. Agenda from the organiser's app, checked 14 October 2026.
Wednesday 21 October
- 09:00to 10:00TalkASCII Spark Leader Meeting
- 10:00to 11:00TalkASCII Member Meeting
- 11:45to 12:00TalkASCII Edge Day 1 Kickoff
- 12:00to 12:45Keynote★ FeaturedKeynote: Survive, Thrive, or Fade Out: AI's Impact on Today's MSPsChris Phillips (GTIA)
- 12:45to 13:05TalkThe Highly Profitable and Self-Running MSPFlamingo
- 13:05to 13:25TalkDemystifying DMARC & Common Email MisconfigurationsVircom
- 13:25to 13:45TalkAgentic Security for Small Businesses: What Happens When Your AI Starts Acting on Its OwnTraceforce
- 13:45to 14:05TalkManage the Attack. Control the Outcome.Cynet
- 14:35to 15:05TalkFrom Shadow IT to Shadow AI: The New Security Reality
- 15:05to 15:25TalkHow Threat Actors are Targeting M365 (and What MSPs Can Do About It)Proofpoint
- 15:25to 15:45TalkTurn Email Signatures Into a Revenue Stream: The MSP Opportunity You're OverlookingExclaimer
- 15:45to 16:00Business Card Exchange
- 16:00to 16:20TalkClosing the AI Revenue GapGoodweek
- 16:20to 16:40TalkMSP Business SessionRebel PSA
- 16:40to 17:20Keynote★ FeaturedKeynote: Treasure in Plain Sight: Unearthing Hidden Opportunities in Your BusinessJimmy Gadomski
- 17:30to Evening ReceptionTitanium and Diamond sponsors
Thursday 22 October
- 08:45to 09:00TalkASCII Edge Welcome: Day 2 Kickoff
- 09:00to 09:40Keynote★ FeaturedKeynote: Unlock Hidden Revenue Without Chasing New ClientsJoe Rojas (Start Grow Manage)
- 09:40to 10:05TalkCybersecurity 101: The Threat Landscape Has Changed. Has Your Business?Kaseya
- 10:05to 10:25TalkSeven Habits of Highly Compromised OrganizationSonicWall
- 10:25to 10:40Business Card Exchange
- 10:40to 11:00TalkMSP Business SessionN-able
- 11:00to 11:20TalkGood Attackers Don't Waste Their Time with PhishingMaterial Security
- 11:20to 11:40TalkDelivering Cyber Resiliency in the Age of AIThreatMate
- 11:40to 12:05PanelFrom Tools to Traction: How MSPs Can Leverage Vendor Partnerships to Scale Sales
- 12:05to 12:15Talk★ FeaturedCommunity Matters. Now More Than Ever.Jerry Koutavas (ASCII, GTIA)
- 12:15to 14:45ExhibitionSolutions Pavilion, Networking Lunch and Headshots
- 14:45to 14:55Prizes
- 14:55to 15:15TalkAI, Trust and Growth: Turning the MIP Shift into Revenue GainsPax8
- 15:15to 15:30TalkStronger Together. How Partnerships Power MSP GrowthAugmentt
- 15:30to 16:00Talk★ FeaturedBuilding an Exit StrategyJoshua Liberman (ASCII member)
- 16:00to 16:20TalkFrom Blind Spot to Stronghold: Gaining Browser & AI Visibility While Protecting the Modern WorkspaceAtakama
- 16:20to 16:40TalkMSP Business SessionAura
- 17:00to 18:00Keynote★ FeaturedKeynote: A Practical Plan to Launch AI Services That DeliverEmily Tell (ASCII member)
- 18:00to 19:00Closing, Awards and Giveaways
- 19:00to ★ FeaturedThe ASCII Cup PartyOffsite
Download the agenda (PDF)
Agenda from the organiser. Always check their app on the day.
After hours
Parties and fringe events
The official evenings and the ones vendors are hosting around it. Some are invite-only, so check the link.
The ASCII Cup Party
The ASCII Group · Offsite (venue not yet published)
The series finale, after the Day 2 closing, awards and giveaways. On the official agenda.
Details ↗Hosting something? Send it to events@thelanyardhq.com and we'll add it.
The venue
Grand Hyatt San Antonio River Walk
600 E Market St, San Antonio, TX 78205, USA
- The only hotel adjacent to the Henry B. González Convention Center
- 115,000 square feet of indoor and outdoor meeting space
- Sits between the River Walk and the convention center, with a rooftop pool and a 24/7 fitness centre
- San Antonio International Airport is 9 miles away
- Your ASCII Edge registration covers parking, all meals and the evening reception
Sources: Grand Hyatt San Antonio River Walk website (overview and parking pages) and the ASCII Edge San Antonio event page
The area
Around the venue
Where to stay, where to eat, where to take a call, and what to see. Tap a pin for details.
Map © OpenStreetMap contributors, OpenFreeMap. Walking times are from TfL and the hotels where we have them, otherwise estimated from distance. Hotel prices are the cheapest public rate for one adult across the event nights, checked 14 October 2026; we re-check them the week before.
The venue
- Grand Hyatt San Antonio River Walk at the venuefrom £299 a nightThe venue. 600 E Market St, San Antonio, TX 78205. The only hotel adjacent to the Henry B. González Convention Center.
Hotels
- San Antonio Marriott Riverwalk 2 min walkfrom £362 a night889 East Market Street. Booking.com puts it 500 feet from the convention center.
- San Antonio Marriott Rivercenter 3 min walkfrom £356 a night101 Bowie Street, on the River Walk.
- La Quinta Inn & Suites San Antonio Riverwalk 5 min walkfrom £84 a night303 Blum Street.
- The Monarch San Antonio, Curio Collection by Hilton 5 min walkfrom £372 a night222 South Alamo Street.
- Aiden San Antonio Riverwalk 6 min walkfrom £90 a night1103 East Commerce Street.
- Hilton Palacio del Rio 6 min walkfrom £214 a night200 South Alamo Street.
- The Crockett Hotel 7 min walkfrom £84 a night320 Bonham Street.
- Menger Hotel 7 min walkfrom £113 a night204 Alamo Plaza.
- Kimpton Santo San Antonio Riverwalk 8 min walkfrom £217 a night431 South Alamo Street.
- Fairfield by Marriott San Antonio Alamo Plaza Convention Center 9 min walkfrom £84 a night422 Bonham Street.
- Hyatt Regency San Antonio Riverwalk 10 min walkfrom £249 a night123 Losoya Street, on the River Walk.
Food and drink
- Moda Fare (inside the Grand Hyatt) at the venueThe hotel's signature restaurant. Happy hour daily 2:30pm to 5:30pm.
- Casa Rio 8 min walk430 East Commerce Street.
- Schilo's Delicatessen 8 min walk424 East Commerce Street.
- Mi Tierra Cafe & Bakery 26 min walk218 Produce Row, Historic Market Square.
Quiet spots for a call
- Hemisfair and Yanaguana Garden 8 min walkHemisfair park and its Yanaguana Garden, a short walk from the venue.
If you stay on
- Tower of the Americas 5 min walk750 feet up: observation deck, Bar 601 and the Chart House revolving restaurant. Open 10am to 10pm Sunday to Thursday.
- La Villita Historic Arts Village 8 min walkBoutiques, galleries and dining at 418 Villita Street. Free ghost tour Thursday 22 October, 7pm to 8pm.
- The Alamo Church 8 min walkFree entry, but you need a reservation.
- San Fernando Cathedral 17 min walk115 Trevino Street, on Main Plaza.
- Historic Market Square 26 min walkOver 100 locally owned shops. Free Día de los Muertos altar tour daily, 10am to 6pm.
Stay on a day
Things to do
Tower of the Americas
750 feet above downtown, with a 360-degree observation deck, Bar 601 and the Chart House revolving restaurant. Open until 10pm Sunday to Thursday.
5 min from the venue
More ↗GO RIO River Walk cruise
A 35-minute narrated boat tour of the River Walk's culture, history and architecture.
More ↗La Villita Historic Arts Village
More than 15 boutiques, galleries and places to eat, plus a free ghost tour on Thursday 22 October, 7pm to 8pm.
8 min from the venue
More ↗Historic Market Square
Over 100 locally owned shops, and a free self-guided Día de los Muertos altar tour every day from 10am to 6pm until 6 November.
26 min from the venue
More ↗San Antonio Missions National Historical Park
The only UNESCO World Heritage Site in Texas. Mission San José is about 7 km south of downtown.
About 15 by car min from the venue
More ↗Day of the Dead River Parade and Festival
For anyone staying on: the river parade is Friday 23 October at 7pm (ticketed), with festival activity running to Sunday 25 October.
More ↗The trip
Getting there and getting about
Checked 14 October 2026.
Airport to the Grand Hyatt
San Antonio International Airport (SAT) is 9 miles from the hotel. Taxi fares to downtown start at $24 to $29 per cab. VIA bus route 5 leaves from the far west end of Terminal B and reaches downtown in about 30 minutes for $1.30.
Getting around
The hotel sits between the River Walk and the convention center, with downtown's historic sites in walking distance. Once downtown, VIA's VIVA service stops at or runs to most hotels, the convention center and the main visitor spots.
Parking
ASCII Edge registration includes parking. If you're staying at the Grand Hyatt, overnight self-parking is $49 to $60 and valet $59 to $70, plus tax, depending on dates. The garage can't take oversize vehicles.
Plugs
The US runs on 120 V, 60 Hz, with type A and B sockets. UK visitors need an adapter.
Weather
October in San Antonio averages 82°F (28°C) by day and 59°F (15°C) at night, with about 3.9 inches (98 mm) of rain across the month.
That week in San Antonio
Día de los Muertos season: a free altar tour runs daily at Historic Market Square, La Villita has a free ghost tour on Thursday 22 October (7pm to 8pm), and the Day of the Dead River Parade is on Friday 23 October at 7pm (ticketed).
The chatter
What people said
Word for word from public posts. Tap through to read the whole thing.
“You get out of your day-to-day, you compare notes, you hear ideas you hadn’t thought about, and sometimes you realize… you’re not the only one dealing with it.”
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“The best part is often the conversations you don't see on the agenda. Catching up in the hallway. Chatting over coffee.”
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“The thing I value most about events like these is the opportunity to connect with Canadian MSP leaders who have built their businesses from the ground up, often over decades.”
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“What a great week spent in Chicago with The ASCII Group at the ASCII Edge MSP Conference.”
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“Our team had the opportunity to connect with MSP leaders, technology professionals, partners, and industry peers throughout the event.”
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“Our team had a fantastic time at ASCII Edge 2026 in Costa Mesa, CA, connecting with the MSP community, sharing ideas, and exploring what’s next for managed services.”
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Last time
From the last edition, on LinkedIn
Posts from people who were there, shown as they appear on LinkedIn. From the last 19 months only.
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Official channels