We asked six people one question, again and again: what does an MSP owner actually get for the two days? Here's what they said. The films are added here as they're released.
Six people, in their own words
Every line is word for word from the recording.
Made with GTIA, who paid for the production. The questions and opinions are ours.
Who should go to what
Every session, day by day, tagged for the person it suits: your sales lead, your tech lead, your second in command (2IC), or the whole team. Tap a name to see just their day.
Tags show who each session suits: Sales your sales lead, Tech your tech lead, 2IC your second in command, Everyone the whole team. ★ Featured: the keynotes and the sessions led by people in our preview. Agenda from the organiser's app, checked 14 October 2026.
Monday 9 November
- 08:30to 10:00WorkshopCybersecurity Workshop: Cyber Gap Assessment WizardChris JohnsonPlaza Suites 5, 6, & 7 - Level -1
- 09:30to 11:00WorkshopPressure-Test Your Growth: An MSP Go-to-Market WorkshopPatrick BurgessPlaza Suites 1 - 3 - Level -1
- 10:00to 12:00Drop-inBusiness Genius CaféJustine Adams, Simon Berger, Lauren Fowles, Elliet Hall-Jones, Chloe Mann, Phyl Morgan, Norbert Neudeck, Alex WhittlesPark Suites 2 & 3 - Ground Floor
- 10:15to 11:45WorkshopCybersecurity Workshop: Turning Intelligence into Action: Getting Real Value from the GTIA Cybersecurity Resource Hub and ISAOAndrew Mitchell, Lisa PersonPlaza Suites 5, 6, & 7 - Level -1
- 11:15to 12:00First-Time Attendee Mixer and WelcomePlaza Suites 1 - 3 - Level -1
- 13:00to 13:45Keynote★ FeaturedGTIA Welcome Keynote with Dan Wensley, GTIA CEONancy Hammervik, Kelly Ricker, MJ Shoer, Dan WensleyIn our preview: Dan WensleyWestminster Ballroom 1 & 2 - Level -3
- 13:45to 14:45Keynote★ FeaturedDaniel Priestley Business KeynoteDaniel PriestleyWestminster Ballroom 1 & 2 - Level -3
- 15:30to 16:15TalkITSPs in the Push for Cyber Resilience for Small and Medium BusinessesPaul PetersPlaza Suites 1 - 3 - Level -1
- 15:30to 16:15PanelPanel: What Your AI Strategy Is Missing — The View From Across EMEASophie Bert, Jack Cooke, Harriet Robbins, Jenna VreugdenhilWestminster Ballroom 1 & 2 - Level -3
- 16:30to 17:15Fireside chatAI, Cyber Risk, and the Regulator's View: A Fireside Chat with the ICOHeather Toomey, Tim WestPlaza Suites 1 - 3 - Level -1
- 16:30to 17:15WorkshopWorkshop: The Resilience Stress Test: Build the Playbook Before You Need ItGreg Jones, Rebecca Quinlan, Aaron WattsWestminster Ballroom 1 & 2 - Level -3
- 17:15to 18:15ChannelCon EMEA Reception in Exhibition HallWestminster Ballroom 3 & 4 - Level -3
- 18:15to 20:00ChannelCon EMEA Conference DinnerWestminster Ballroom 1 & 2 - Level -3
- 20:00to 22:00ChannelCon EMEA After PartyPlaza Suites - Level -1
Tuesday 10 November
- 09:00to 10:00Panel★ FeaturedChannel Visionaries Power PanelCarolyn April, Scott Barlow, Jo Holliday, Peter Melby, Rob RaeIn our preview: Carolyn AprilWestminster Ballroom 1 & 2 - Level -3
- 10:15to 11:00TalkA Practical AI Marketing Primer for MSPsJames StangerWestminster Ballroom 1 & 2 - Level -3
- 10:15to 11:00TalkCyber Insurance in the World of Emerging AI and Cyber ThreatsSharren KennedyPlaza Suites 1 - 3 - Level -1
- 11:15to 12:00Research★ FeaturedState of the Channel 2026Carolyn AprilIn our preview: Carolyn AprilWestminster Ballroom 1 & 2 - Level -3
- 11:15to 12:00TalkWho Can Read Your Customers’ Messages? Secure Communication, E2E Encryption, and Cryptographic Risk for ITSPsHena KlessPlaza Suites 1 - 3 - Level -1
- 13:30to 14:15TalkThe New Now Building Authentic Intelligence in the Age of AIDr. Elke GeraertsWestminster Ballroom 1 & 2 - Level -3
- 13:30to 14:15Talk★ FeaturedTurning AI From a Buzzword Into Revenue: A Practical Guide for MSP OwnersMit PatelIn our preview: Mit PatelPlaza Suites 1 - 3 - Level -1
- 14:30to 15:15WorkshopHands-on Workshop: The Human Side of AIDr. Elke GeraertsWestminster Ballroom 1 & 2 - Level -3
- 14:30to 15:15TalkNavigating the AI Economy: Costs, Compute and Competitive AdvantageRod BaptiePlaza Suites 1 - 3 - Level -1
- 16:00to 17:00Keynote★ FeaturedGraham Norton Closing KeynoteGraham NortonWestminster Ballroom 1 & 2 - Level -3
- 17:00to 17:30ChannelCon EMEA Conference Closing ReceptionPlaza Suites - Level -1
Wednesday 11 November
- 09:00to 13:00TrainingCAM 101 Partner Productivity and Ramp PlanningAdam PiltonPlaza Suite 11 - Level -1
- 09:00to 12:00WorkshopCompTIA AI Agent Essentials WorkshopJames StangerPlaza Suites 1 - 3 - Level -1
- 09:00to 10:30Workshop★ FeaturedHands-on Workshop: Drive Sales by Building Relationships and TrustDan ScottIn our preview: Dan ScottPlaza Suites 9 & 10 - Level -1
Print it, or drop it in the team chat.
Park Plaza Westminster Bridge
200 Westminster Bridge Road, SE1 7UT. On the South Bank, across the river from Big Ben. ChannelCon EMEA was here in 2024 too.
- Stay where it happens. The venue is a 1,023-room hotel.
- The big room seats 1,500.
- Waterloo station is 3 to 8 minutes' walk.
- Step-free: Westminster station fully; Waterloo on the Jubilee line only.
Sources: Park Plaza factsheet (June 2025), TfL.
Ten minutes around the venue
Where to stay, where to eat, where to take a call, and what to see if you stay on. Tap a pin for details.
Map © OpenStreetMap contributors, OpenFreeMap. Walking times are from TfL and the hotels where we have them, otherwise estimated from distance. Hotel prices are the cheapest public rate for one adult across the event nights, checked 17 September 2026; we re-check them the week before.
The venue
- Park Plaza Westminster Bridge at the venuefrom £205 a nightThe venue. 200 Westminster Bridge Rd, SE1 7UT.
Stations
- Waterloo 3 to 8 min walkMainline and Tube (Jubilee step-free). 3 to 8 minutes' walk.
- Lambeth North 8 min walkBakerloo line. 8 minutes' walk.
- Westminster 12 min walkAcross the bridge, 12 minutes. Fully step-free.
Hotels
- Park Plaza County Hall 1 min walkfrom £190 a night
- Premier Inn London Waterloo 2 to 4 min walkfrom £108 a night
- Premier Inn London County Hall 5 min walkfrom £110 a night
- Marlin Waterloo 4 min walkfrom £158 a night
- Ruby Lucy 5 min walkfrom £181 a night
- Point A London Westminster 4 min walkfrom £107 a night
- Park Plaza London Waterloo 7 min walkfrom £139 a night
- Hampton by Hilton London Waterloo 9 min walkfrom £144 a night
- Travelodge London Central Waterloo 10 min walkfrom £59 a night
- Novotel London Waterloo 12 min walkfrom £145 a night
- H10 London Waterloo 11 min walkfrom £173 a night
Food and drink
- Mamuśka! 1 min walkPolish, behind the venue. Mains £12.90 to £19.90.
- Marie's Cafe 6 min walkThai, cheap and quick, on Lower Marsh.
- Mesón Don Felipe 11 min walkSpanish tapas on The Cut.
- The Anchor & Hope 12 min walkGastropub on The Cut. Popular, go early.
Quiet spots for a call
- Royal Festival Hall 9 min walkBig public foyers with seats and wifi. Closed Mondays.
- BFI Southbank 11 min walkRiverfront bar and tables, open from 10am. Good for a call.
If you stay on
- Florence Nightingale Museum 2 min walkTwo minutes away. Closed Mondays.
- Leake Street Arches 2 min walkGraffiti tunnel under Waterloo. Free, open all hours.
- London Eye 4 min walkFour minutes away, on the river.
- Imperial War Museum 12 min walkFree. Twelve minutes' walk.
Getting there, and what it costs
Prices are the cheapest we found on 17 September 2026 for the event dates. They move, so book early.
By train
Cheapest standard return, Monday out, Tuesday back:
| Birmingham | £52 to £87 |
| Cardiff | £74 to £221 |
| Manchester | £81.50 to £158 |
| Edinburgh | £82 to £195 |
| Leeds | £89 to £180 |
| Bristol | £91.50 to £181.50 |
Then by Tube: Euston 20 min, King's Cross and Paddington 26 min, St Pancras 30 min.
By air or Eurostar
- Heathrow: 52 min by Elizabeth line and Northern line, £15.50. Or 68 min on the Tube, £5.90.
- Gatwick: to Waterloo in about 50 min, £19.20.
- Eurostar on Monday 9 Nov: Paris, Brussels and Amsterdam from £38. St Pancras to the venue is 30 min.
- Driving: best avoided. The Congestion Charge is £18 a day and hotel parking is paid.
Where to stay
Average of 12 hotels within 12 minutes' walk:
| Sunday 8 | £143 |
| Monday 9 | £193 |
| Tuesday 10 | £249 |
Tip: Tuesday night costs about 75% more than Sunday at the same hotels. Come down Sunday or go home Tuesday evening. GTIA has a room block at the venue with the code GTIA2026.
Coming from outside the UK
- ETA: most visitors, including from the EU and US, need an Electronic Travel Authorisation before travelling. It costs £20 and lasts two years. Apply at gov.uk/eta.
- Paying: tap the same contactless card or phone on the Tube and buses. Fares cap daily.
- Plugs: UK three-pin (type G).
- Weather: November in London is usually around 10°C and often wet. Bring a coat.
That week in London
- Sunday 8 Nov is Remembrance Sunday. The service at the Cenotaph, across the river, starts at 11:00, and Whitehall has been closed in past years. Arrive via Waterloo, after lunch.
- Wednesday 11 Nov is Armistice Day, with a two-minute silence at 11:00, during the workshops.
What a member pays
From Manchester, up on Monday, one night, home on Tuesday: hotel £193, train £91, Tube £6.
About £290
GTIA members get in free. Check your membership with GTIA.
From the last edition, on LinkedIn
Posts from people who were there, shown as they appear on LinkedIn. From the last 19 months only.
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