Welcome happy hour
NinjaOne · Zanzibar, 7th floor, Austin Marriott Downtown
Opens MSP NXT: tiki bar, rooftop views and drinks. Badge required.
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MSP NXT 2026
Austin · 27-29 October 2026 · Austin Marriott Downtown
NinjaOne's first MSP NXT brings MSP owners, executives and technical leaders to the Austin Marriott Downtown for three days of workshops, keynotes and peer sessions. Here's the agenda by person, the parties, the area and how to get about.
The agenda
Who should go to what
Every session, day by day, tagged for the person it suits: your sales lead, your tech lead, your second in command (2IC), or the whole team. Tap a name to see just their day.
Tap + My day on the sessions you want, then add them to Outlook, Google or Apple Calendar.
Tags show who each session suits: Sales your sales lead, Tech your tech lead, 2IC your second in command, Everyone the whole team. ★ Featured: the keynotes and the sessions led by people in our preview. Agenda from the organiser's app, checked 14 October 2026.
Tuesday 27 October
- 12:30to 17:00TrainingAutomate to scale: NinjaOne automation certification workshopJon NorthMarriott, 5th floor
- 13:00to 16:00WorkshopAccountability to profitabilityKyle Christensen, Todd KaneMarriott, 5th floor
- 13:00to 16:00WorkshopManaging and securing M365 at scaleKelvin Tegelaar, Ashley Cooper, John DupreyMarriott, 5th floor
- 17:30to 19:30Welcome happy hourZanzibar, 7th floor
Wednesday 28 October
- 08:00to 14:45ExhibitionExpo openMarriott, 5th floor
- 09:00to 09:10Keynote★ FeaturedWelcome to MSP NXT 2026Rachel Spatz, Jonathan CroweMarriott, 5th floor
- 09:10to 09:45Keynote★ FeaturedWhat's new on the NinjaOne platform & program announcementsMatt Hastings, Peter Bretton, Paul ReddingMarriott, 5th floor
- 09:45to 10:15Keynote★ FeaturedThe art of risk taking with Daron K. RobertsDaron K. RobertsMarriott, 5th floor
- 10:30to 11:15TalkManage: The connected workflow behind fewer tools and faster fixesNick DeStefano, Gavin Stone, Josh SchofieldMarriott, 5th floor
- 10:30to 11:15TalkBuilding a boring AI practice (the kind that prints money)John HardenMarriott, 5th floor
- 10:30to 11:15TalkAI automation plays that actually work & survive scaleBrandon Martinez, Joe BurnsMarriott, 5th floor
- 10:30to 11:15TalkThe revenue hiding inside your MSPBruce McCullyMarriott, 5th floor
- 11:30to 12:00Keynote★ FeaturedHow the world's best MSPs are automating service to their customersTim Barton-WinesMarriott, 5th floor
- 13:00to 13:45Panel★ FeaturedAI & shadow IT: How to avoid clients making decisions without youJonathan Crowe, Dustin Bolander, Nett Lynch, Juan Fernandez, Andy LarinMarriott, 5th floor
- 14:00to 14:30TalkBlackpoint Cyber: Social engineering just got an upgrade. Have you?Erin WhitmoreMarriott, 5th floor
- 14:00to 14:30TalkPax8: The new buyer. The new MSP. Building the next generation managed services businessRob RaeMarriott, 5th floor
- 14:00to 14:30Talk1Stream: AI vs. customer experience: Delta... or Spirit Airlines?George BardissiMarriott, 5th floor
- 14:00to 14:30TalkBitdefender: You can't detect what you can't seeYasser FuentesMarriott, 5th floor
- 14:45to 15:30Panel★ FeaturedThe decisions that changed everythingPaul Redding, Raghav Kotha, Chris Remy, James Wright, Tim ConkleMarriott, 5th floor
- 15:30to 16:00Fireside chat★ FeaturedNinjaOne founders sessionSal Sferlazza, Chris Matarese, Rachel SpatzMarriott, 5th floor
- 16:00to 17:00Happy hourMarriott, 5th floor
- 17:00to 18:00Keynote★ FeaturedNinjaOne presents: Jim GaffiganJim GaffiganMarriott, 5th floor
- 19:30to 23:00MSP NXT: Dark Mode partyMarriott, 5th floor
Thursday 29 October
- 08:00to 11:45ExhibitionExpo openMarriott, 5th floor
- 09:00to 09:45Keynote★ FeaturedNinjaOne roadmap: Where we're headed nextMatt Hastings, Peter BrettonMarriott, 5th floor
- 10:00to 10:30TalkMailprotector: Email security and ITDR walk into a barCody EkleMarriott, 5th floor
- 10:00to 10:30TalkProtect: How proactive defense stops breaches before they startMark Bermingham, Dan Myers, Greg ThomasMarriott, 5th floor
- 10:00to 10:30WorkshopOwner-to-owner exchangePaul ReddingMarriott, 5th floor
- 10:00to 10:30WorkshopEngineer-to-engineer exchangeJonathan CroweMarriott, 5th floor
- 10:45to 11:30TalkTaming client chaos: Maintaining top-tier service during rapid growthAndrew MooreMarriott, 5th floor
- 10:45to 11:30TalkSupport: Resolution without the detoursLuke Whitelock, Amanda KazaMarriott, 5th floor
- 10:45to 11:30TalkActionable ideas to grow your MSPStephanie Benzik, Katy Snyder, Jonathan CroweMarriott, 5th floor
- 10:45to 11:30WorkshopIRGame live: Incident response tabletopBob MillerMarriott, 5th floor
- 11:45to 12:30Panel★ FeaturedVisionary panel: The 18-month betPaul Redding, Tim Barton-Wines, David Setzer, Gagan Singh, Eran AshkenaziMarriott, 5th floor
- 12:30to Keynote★ Featured2026 wrap-up & 2027 announcementRachel Spatz, Jonathan CroweMarriott, 5th floor
- 13:00to 13:45WorkshopNinjaOne Vulnerability Management: Moving beyond scheduled scans to real-time visibilityMarriott
- 13:00to 13:45WorkshopNinjaOne new product: A hands-on look at NinjaOne's new AI capabilitiesLuke Whitelock, Nick DeStefanoMarriott, 6th floor
- 13:00to 13:45WorkshopNinjaOne Backup: Unified endpoint, server, and SaaS recoveryDan Myers, Lauren Brunson, Aimee VichiennetMarriott, 6th floor
- 14:00to 14:45WorkshopNinjaOne new product: The next evolution of endpoint managementDaniel Belcher, Mark BerminghamMarriott, 6th floor
- 14:00to 14:45WorkshopNinjaOne MDM: Mobile devices managed like everything elseJosh Schofield, Nick DeStefanoMarriott, 6th floor
- 14:00to 14:45WorkshopNinjaOne PSA: From endpoint to invoiceLuke Whitelock, Amanda KazaMarriott, 6th floor
Download the agenda (PDF)
Agenda from the organiser. Always check their app on the day.
After hours
Parties and fringe events
The official evenings and the ones vendors are hosting around it. Some are invite-only, so check the link.
Blackpoint Cyber dinner
Blackpoint Cyber · Aba, Austin
One of the sponsor-hosted dinners after the welcome happy hour. Space is limited; register on Blackpoint's page.
Details ↗Bitdefender MSP dinner
Bitdefender · Edge Rooftop Bar, JW Marriott Austin, 110 East 2nd Street
Sponsor-hosted dinner. Space is limited and registration is required.
Details ↗Auvik rooftop party
Auvik · Arriba Abajo, Austin
Drinks, appetisers and rooftop stargazing through a telescope. RSVP by 23 October; space is limited.
Details ↗Happy hour
NinjaOne · 5th floor, Austin Marriott Downtown
On the official agenda, before the Jim Gaffigan set at 17:00.
Details ↗MSP NXT: Dark Mode party
NinjaOne · 5th floor, Austin Marriott Downtown
Tron-inspired neon, a DJ, a poker tournament, arcade classics and board games, with vendor booths open all night. Included in the ticket; badge required, no guest passes.
Details ↗Rev.io and Pax8 after-hours
Rev.io and Pax8 · Austin (shared with invitees)
Small after-hours reception for MSP founders, operators and channel leaders in town for MSP NXT. Invitation only; request one through Rev.io's post. Date not published.
Details ↗Hosting something? Send it to events@thelanyardhq.com and we'll add it.
The venue
Austin Marriott Downtown
304 East Cesar Chavez Street, Austin, TX 78701, USA
- More than 600 guest rooms, including 25 suites, and over 60,000 sq ft of meeting space
- MSP NXT runs on the hotel's 5th floor, with Thursday's product workshops on the 6th
- Zanzibar, the hotel's rooftop tiki bar seven storeys up, hosts Tuesday's welcome happy hour
- Steps from Lady Bird Lake and Sixth Street
- 6.5 miles from Austin-Bergstrom International Airport; the hotel does not run an airport shuttle
Sources: Austin Marriott Downtown official page (marriott.com) and the MSP NXT 2026 agenda
The area
Around the venue
Where to stay, where to eat, where to take a call, and what to see. Tap a pin for details.
Map © OpenStreetMap contributors, OpenFreeMap. Walking times are from TfL and the hotels where we have them, otherwise estimated from distance. Hotel prices are the cheapest public rate for one adult across the event nights, checked 14 October 2026; we re-check them the week before.
The venue
- Austin Marriott Downtown at the venueThe venue and host hotel. 304 East Cesar Chavez Street. Sessions are on the 5th floor.
Stations
- Downtown MetroRail station 6 min walkThe nearest rail station, named on the hotel's own page. Walking minutes.
Hotels
- Four Seasons Hotel Austin 1 min walkfrom £1052 a nightOn NinjaOne's list of suggested hotels. Sold out for 26 October on Booking.com when we checked.
- Hampton Inn & Suites Austin - Downtown 2 min walkfrom £365 a nightSold out for 28 October on Booking.com when we checked.
- The LINE Austin 3 min walkfrom £353 a nightOn NinjaOne's list of suggested hotels.
- Hyatt Place Austin Downtown 3 min walkfrom £440 a nightOn NinjaOne's list of suggested hotels.
- Courtyard Austin Downtown/Convention Center 5 min walkThe second MSP NXT block hotel, a few blocks away. The block rate closed on 5 October and Booking.com showed it sold out for all three nights when we checked.
- Residence Inn Austin Downtown/Convention Center 5 min walkApartment-style rooms. Booking.com showed only 26 October available (about £381) when we checked.
- Fairmont Austin 6 min walkfrom £381 a nightRooms showed for all three nights when we checked.
- Hilton Austin 6 min walkfrom £305 a nightSold out for 26 October on Booking.com when we checked.
- The Westin Austin Downtown 6 min walkOn NinjaOne's list of suggested hotels. Booking.com showed it sold out for 27 October when we checked (about £431 for 26 October, £577 for 28 October).
- Hotel Van Zandt 7 min walkfrom £264 a nightOn Rainey Street, at the lakeside end of downtown.
- Hilton Garden Inn Austin Downtown 10 min walkfrom £192 a nightThe lowest prices on our list for all three nights.
Food and drink
- Loaf + Vine 1 min walkGrab-and-go grocer inside the Marriott for coffee, craft beer and fresh meals, with vegan and vegetarian options.
- Edge Rooftop Bar (JW Marriott Austin) 4 min walk110 East 2nd Street. Bitdefender's Tuesday dinner is here.
- Rainey Street 10 min walkRestaurants and bars. NinjaOne lists it as within walking distance.
- Aba 20 min walkMusic Lane, off South Congress. Blackpoint Cyber hosts its Tuesday dinner here.
Quiet spots for a call
- Ann and Roy Butler Hike-and-Bike Trail 7 min walkA 10-mile loop around Lady Bird Lake. Pin is where it passes the Congress Avenue Bridge. Good for a quiet walk or run between sessions.
If you stay on
- Congress Avenue Bridge (the bat bridge) 6 min walkUp to 1.5 million bats fly out at dusk, March to October.
- South Congress Avenue 10 min walkShops and restaurants running south from the river. NinjaOne lists it as within walking distance. Pin is the north end.
- Texas State Capitol 21 min walkFree guided tours Monday to Saturday, 9:00 to 16:15.
Stay on a day
Things to do
Congress Avenue Bridge bats
Up to 1.5 million Mexican free-tailed bats pour out from under the bridge at dusk, every evening from March to October. Late October is the tail end of the season.
About 6 on foot min from the venue
More ↗Texas State Capitol
Free guided tours Monday to Saturday between 9:00 and 16:15, and a seasonal Halloween tour in October.
About 20 on foot, straight up Congress Avenue min from the venue
More ↗Ann and Roy Butler Hike-and-Bike Trail
A 10-mile loop around Lady Bird Lake, with nearly 5 million visits a year. NinjaOne lists it as within walking distance of the venue.
About 7 on foot to the trail at Congress Avenue Bridge min from the venue
More ↗Rainey Street
Restaurants and gathering spots that NinjaOne recommends within walking distance of the hotel.
About 10 on foot min from the venue
More ↗South Congress Avenue
Shopping and dining across the river, also on NinjaOne's walking-distance list.
About 10 on foot to the north end min from the venue
More ↗Live music downtown
NinjaOne points to live music venues throughout downtown Austin, all within walking distance.
Varies, mostly under 15 on foot min from the venue
More ↗The trip
Getting there and getting about
Checked 14 October 2026.
Airport to the venue
The Austin Marriott Downtown is 6.5 miles from Austin-Bergstrom International Airport (AUS) and does not run a shuttle. CapMetro bus Route 20 leaves from the stop on the lower level just outside baggage claim every 15 to 30 minutes and takes about 35 minutes to downtown, for $1.25. Uber puts the average AUS to Austin Marriott Downtown ride at $32 and 19 minutes.
Getting around
Most of what's on this page is walkable from the hotel. CapMetro buses cost $1.25 a ride and tapping your phone or card caps the fare at $2.50 a day. The nearest MetroRail station is Downtown, on East 4th Street.
Money and plugs
The currency is the US dollar. Sockets are type A and B, 120 V, 60 Hz, so UK visitors need an adapter.
Weather
Late October in Austin averages daytime highs of about 77-80°F (25-27°C) and lows of about 57-60°F (14-16°C).
That week in Austin
The Formula 1 United States Grand Prix runs at Circuit of the Americas from 22 to 25 October, the days before MSP NXT, so book flights early. The Texas Capitol runs a seasonal Halloween tour in October.
Tickets and hotels
MSP NXT 2026 is sold out, with a waitlist on NinjaOne's site. Badges are needed at every MSP NXT event and there are no guest passes. The discounted rooms at the Austin Marriott Downtown and the Courtyard closed on 5 October.
When to arrive and leave
Registration opens at 12:00 on Tuesday 27 October, with workshops from 12:30 and the welcome happy hour at 17:30. The last workshops finish at 14:45 on Thursday 29 October.
The chatter
What people said
Word for word from public posts. Tap through to read the whole thing.
“Looking forward to a few days with other MSP people, comparing notes on what's actually working.”
Read the post ↗
“Time with peers who get it, and the kind of takeaways you can actually use rather than just a day out of the business.”
Read the post ↗
“I am particularly pleased that the content seems to be less product or sales focused, and is instead focused on education and making us all better.”
Read the post ↗
“I will be speaking and participating at Ninja’s MSPNXT26 in Austin Tx in October!”
Read the post ↗
Last time
From the last edition, on LinkedIn
Posts from people who were there, shown as they appear on LinkedIn. From the last 19 months only.
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Official channels