The Lanyard blog
The numbers behind MSP events, the round-up of what is coming, and practical guides for getting the most from two days out of the business.
One in four MSP event sessions this autumn mentions AI
We read 970 sessions across 16 autumn MSP agendas: 242 mention AI, the session mix varies widely by event, and a hotel night runs from £34 to £365.
5 November 2026 · The Lanyard
ChannelCon EMEA 2026: the one session each of your team should own
Sending a sales lead, a tech lead and a second in command to ChannelCon EMEA in London? The one session each must not miss, and the rest of their day around it.
2 November 2026 · The LanyardBring the team or go alone? How MSPs split up at a conference
Two honest reasons MSP owners go to conferences alone, and how to answer both with our sales, tech and second in command agenda tags.
29 October 2026 · James SteelSeventeen MSP events in five weeks, and who should go to which
Every MSP and channel event between 26 October and 24 November 2026, in date order, with who each one suits and what to sort before you book.
26 October 2026 · The Lanyard
ChannelNEXT26 West: who to send and what each of them should do
The ChannelNEXT26 West agenda splits cleanly by role after the first morning, so here is who should sit where, who they should find, and why one person cannot cover it.
22 October 2026 · The LanyardMSP events in December 2026: what to book first
Six MSP events run from 1 to 10 December 2026, from Bordeaux to Bali. Here's what to book first, the full list in date order, and when we checked each date.
20 October 2026 · The LanyardSeventeen MSP events in five weeks: the calendar to 19 November
From San Antonio and Barcelona on Wednesday to Halifax on 19 November, the 17 MSP events of the next five weeks, who each one suits and what to plan for.
19 October 2026 · The LanyardMSP events in October 2026: six events and how to choose
Six MSP events run from 18 to 29 October 2026 across Europe and North America; we group them by who they suit and confirm every date with the organiser.
17 October 2026 · The LanyardMSP events in November 2026: the full list, checked
Fifteen MSP events in November 2026, from Mannheim on 3 November to Nantes and Copenhagen on 24 November, every date checked with the organiser.
15 October 2026 · The LanyardDid that event pay for itself? How an MSP owner works it out
A plain method for pricing two days at a channel event and measuring what came back, with our hotel cost data as worked examples.
15 October 2026 · James Steel